Growing really tired of attending rubber chicken luncheons, paying for ineffective classified ads, mailing out postcards that bring no results, and spending countless hours doing cold calling? Then you’ll want to learn about the important benefits of marketing your business online.
The internet provides you with a slam dunk opportunity for massive visibility. Handing someone a business card is fine, but creating your big “electronic” business card through online marketing will get you and your services in front of hundreds of thousands of eyes. I’d say that beats the heck out of walking around parking lots putting flyers on windshields, wouldn’t you?
As a Solo Mompreneur, marketing your business online will allow you to:
1) Showcase Your Expertise – Put yourself in the spotlight and toot your own horn. Authentically tell your story and reassure your prospects that you work with people just like them. People don’t want processes, they want solutions. Add results-oriented testimonials to your marketing strategy and allow your current clients to sell for you.
2) Stand Out From The Crowd – As strange as it sounds, you really have no competition when you promote yourself and your business online. After all, there is only one YOU in this world. Take this prime time opportunity to demonstrate your unique juicy benefits and what differentiates you from everyone else. Each of us has our very own special character, style, and persona. Let it shine! Be yourself, be creative, and have fun.
3) Save Lots Of Money – There are so many different internet marketing platforms to choose from and the majority of them are FREE. You can build your business online very cost-effectively through blogging, video, podcasting, article marketing, social media, teleseminars, and webinars. You can even host your own internet radio show or T.V. show. Cost? Zero dollars.
Give potential clients the chance to know, like, and trust you. Whether you are most comfortable using your voice, writing, or being in front of a camera, marketing your business online will help you build visibility and credibility and establish you as the go-to expert in your field.
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