Marketing Strengths of Facebook, Twitter, and LinkedIn

Even though volumes of information has been published and shared about social media marketing, are you still wondering “why” you should have a presence on Facebook, Twitter, and LinkedIn?

And more importantly …

Are you still a bit fuzzy about the core marketing strengths of the Big 3?

Today’s post is going to be concise (My thought is that you already have a PLENTIFUL collection of tips, reports, e-courses, and e-books about social media).

Who doesn’t?! Unless you’ve been residing under a cabbage leaf, your inbox and your hard drive is over-stuffed with social media basics and marketing strategies.

Maybe I should hold a contest to see who’s storing up the MOST social media stuff! Would you be the winner? 🙂

Marketing Strengths

Facebook:

  • One of the fastest growing social networks
  • Find people from every industry, age group, and demographic area
  • Great way to brand yourself and your products and/or services
  • Allows you to further relationships with prospects, customers, and potential customers or clients
  • Ideal place to start if you are new to social media

Twitter:

  • Fast and easy to use
  • Search feature allows you to find, not only people, but you can also search by subject to find your target audience
  • Can be used to drive traffic to your blog or website
  • Twitter profile is the easiest to create

LinkedIn:

  • Known for its use by professionals (business-to-business networking)
  • Great place to demonstrate your expertise
  • Join groups formed around specific ideas or industries (you can join up to 50 groups)
  • Allows you to connect with people in your niche both in your geographical location and from all over the world
  • Excellent venue for building your community and finding potential customers

Which list of strengths would best serve you and your online marketing business?


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  • These 3 are definitely the trifecta of social media networking from 2010. It will be interesting to see if they have any competitors for 2011.

    I would add, if you are going to use all 3, to have a proper plan and strategy, to keep your message consistent across the field.

    • GREAT tip, Fiona — and I tip my hat to you!

      YOU are someone small business owners can come to for help in planning a social media strategy. And you’re SO right. Inconsistent messaging across social media venues will send you sliding down a very slippery slope.

  • I hear ya knockin’, Martha! The days of “interruptive” advertising are quickly getting flushed down the toilet. Social media marketing rules! 🙂

    Thanks so much for your thoughts and knock their socks off with http://TweetWithMartha.com !!

  • Same back at ya, Kathy!

    I know what you mean. Everything was pretty much a big boggle of a fog when I first started implementing social media strategies. 🙂

    Thank you for knocking on my door today and have a BLAST in the Ultimate Blog Challenge!

  • I use all three and then some!! I love social media and it has built my biz faster than I could have ever imagined! Being social is “where it’s at!”

  • Hey Melanie, great blog post, wish I’d seen this when I was starting out with social media, would have made things a bit easier than trial and error. Enjoying your blog posts on the ultimate blog challenge.