This week I was thinking about the purpose of blogging and the goals I have set for my business blog.

With the start up of a new year, I was contemplating some fresh, unique ways to make my blog work for me and some topics that would be appealing to my target audience.

At the time, I was sitting outside on my patio (It’s warm here in the winter).  I looked across the street and saw a neighbor’s birdhouse perched high atop a sturdy, square wooden post.

It suddenly dawned on me that blogs and birdhouses share the exact same goal.

Go ahead and say it.  I already know I’m a little “quirky”.  That’s okay.  That’s a big part of what makes me ME.

But think about it for a minute.

What’s the main goal for constructing a birdhouse?

And what’s the main goal for a blog?

They both need visitors!

No sense putting up a birdhouse if no birds come by to enjoy it.  And the same principle holds true for your blog.

So how do you get birds to land in a birdhouse and people to land on your blog?

Simple …

• Create a pleasant, comfortable, interesting environment to hang around in
• Provide lots of yummy treats
• Consistently replenish the supply of food (for your blog – delicious content!)

Can you think of something unusual or eclectic your blog can be compared to? Just fill in the blank – “My blog is like …”

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